EVERY EVENT NEEDS A HERO: SHOULDN’T THAT BE YOU?

Covering audiovisual (AV), information technology (IT), and logistics when planning tradeshows and events is critical for event success. Have a solid plan, educate your team and prepare for the unexpected.

by Keith Flemming

7/22/20242 min read

Covering audiovisual (AV), information technology (IT), and logistics when planning tradeshows
Covering audiovisual (AV), information technology (IT), and logistics when planning tradeshows

EVERY EVENT NEEDS A HERO: SHOULDN’T THAT BE YOU?
In the fast-paced world of business, where trade shows and events can make or break potential deals, having robust tech support—covering audiovisual (AV), information technology (IT), and logistics—is not just beneficial but essential. Imagine this: you’re at a crucial tradeshow, ready to showcase your groundbreaking product. However, your presentation fails to start, or your internet connection is unstable. These scenarios can be avoided with proper preparation.

Here's why having the right tech support and logistics figured out before you travel to events is critical.

THE CRUCIAL ROLE OF AV SUPPORT
The visual and auditory elements of your presentation are often the first things attendees notice. High-quality visuals and clear audio can captivate your audience, making your pitch more engaging and memorable. Ensure that you have:

  1. Reliable Projectors and Screens: Invest in or rent high-quality projectors and screens. Test them beforehand to ensure compatibility with your content.

  2. Microphones and Speakers: Ensure your voice is heard clearly. Wireless microphones can offer mobility and flexibility during presentations.

  3. Backup Equipment: Always have spare cables, adapters, and backup projectors. These can be lifesavers if something goes wrong.


IT SUPPORT: THE BACKBONE OF PRESENTATIONS
Stable and fast internet connectivity is non-negotiable. Whether for live demos, streaming, or simply accessing online resources, ensure you have:

  1. Reliable Internet Access: Arrange for dedicated internet connections if possible. Relying on public or venue-provided Wi-Fi can be risky.

  2. Secure Network: Protect your devices and data with a secure network setup. Cybersecurity is paramount, especially when dealing with sensitive information.


SMOOTH OPERATIONS
Your devices and software need to run smoothly. Here’s how to ensure that:

  1. Updated Software: Make sure all your software, from operating systems to presentation tools, is up to date to avoid compatibility issues and vulnerabilities.

  2. Technical Support: Having an IT support person or team on-site or on-call can quickly resolve any technical glitches.

  3. Device Management: Bring all necessary devices, including laptops, tablets, and backup drives. Ensure they are fully charged and have compatible chargers and adapters.


LOGISTICS: THE GLUE THAT HOLDS EVERYTHING TOGETHER
Transporting and setting up your equipment efficiently can save time and prevent damage. Consider the following:

  1. Proper Packaging: Use protective cases for delicate equipment. Label everything clearly to avoid confusion during setup.

  2. Timely Arrangements: Plan your logistics well in advance. Arrive early to set up and test your equipment to ensure everything works correctly.

  3. On-site Support: Having a logistics team or a dedicated person can help manage the setup, teardown, and any unexpected issues that arise.


CONTINGENCY PLANNING
Even with the best planning, things can go wrong. Prepare for the unexpected by:

  1. Having a Backup Plan: Identify alternative solutions for potential problems, such as backup equipment or different presentation methods.

  2. Emergency Contacts: Keep a list of emergency contacts for tech support, AV providers, and logistics companies.


PRACTICAL TIPS FOR EVENT PREPAREDNESS
Create a Checklist

A comprehensive checklist ensures nothing is overlooked. Include items like:

  • All necessary equipment (projectors, screens, microphones, laptops)

  • Backup cables, adapters, and power strips

  • Software and hardware updates

  • Internet connectivity plans

  • Contact information for support teams


PERFORM A DRY RUN
Test your entire setup before the event. Simulate the event environment to identify and address any issues in advance.

EDUCATE YOUR TEAM
Ensure that all team members are familiar with the equipment and setup process. This knowledge can be invaluable if problems arise and your primary tech support is unavailable. We know this is allot to digest and consider. This is why companies hire us to manage these details. We work with all available and necessary resources around the globe to ensure events go smooth and our clients look like Heros.